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Brands & Advertising
E-business will spur growth of small companies, says…
Nigeria will witness the growth of many small and medium enterprises in the coming years as a result of…
Port Harcourt Star consumers bubble on account of ‘Win…
Almost every brand wants good return on investment, but it is those that get the marketing strategies right that…
Competition: Unilever leverages innovation to put Omo…
To face competition in any market, brand handlers must leverage on innovation; they need to innovate consistently.…
GOtv eases subscription renewal with recharge cards
GOtv, the affordable digital pay-TV service for everyone, has introduced recharge cards to enable its subscribers…
Competition toughens in Nigeria’s vegetable oil market,…
Nigeria’s market
Nigeria is a very big market where investors are daily discovering opportunities. The country…
Nestle deepens coffee consumption culture in campuses
Nestle Nigeria Plc has taken a step ahead to warm its Nescafe brand into the minds of Nigerian students with the…
Journalists see social media as instrument to advance…
Global public relations group, ECCO International, recently conducted an international survey of 1149 journalists…
StarTimes launches new channels, creates millionaires…
TV network – StarTimes has created three millionaires in its third-year anniversary promo tagged StarTimes 3rd…
Journalist, student clinch prizes at Star raffle draw
The first of 100 ‘Win and Shine’ parties through which Star beer will reward consumers in its ongoing promotion was…
Access Bank underscores communication in business…
As banks operate without understandable obvious differences from one another, perhaps due to poor or misdirected…
Millward Brown in next phase of mobile research strategy…
Millward Brown continues to embrace mobile research as part of its aggressive regional mobile data collection…
Star stakes top prizes in consumer promo
In its unique tradition of rewarding loyal consumers, Star lager beer, from the stable of Nigerian Breweries Plc,…