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Brands & Advertising
Omnicom Group undertakes major reshuffling of operations
Both PHD and OMD - the media agencies that sit within the Omnicom Media Group network - are getting new US leaders…
Why electronic media is excluded from Promasidor Quill…
When the issue of why the electronic media is not included in the reward came up recently at a press parley to…
Re-establishing the relevance of legacy news…
Legacy news organisations (newspapers, magazines, and broadcasters) are confronting three critical relevance…
Identity, commercial decisions drivers of franchise in…
Franchising has become more pronounced in the Nigerian hospitality industry than any other sector. Many hotels now…
Nobel Carpets set to treat consumers to ‘Scratch and…
Committed to showing appreciation to its consumers for their support and loyalty to the brand, Lucky Fibres, maker…
AAAN set to hold 2013 Lagos ad, ideas festival awards
The executive board of the Association of Advertising Agencies of Nigeria (AAAN) has concluded plans to hold the…
GSK consolidates $1.3bn media account with Omnicom, WPP
GlaxoSmithKline, the pharma and consumer-health giant, has consolidated the bulk of its global media buying and…
International Links Magazine debuts in Lagos
In line with its vision to connect people and businesses in the global economy, Links Publications, owner of The…
Research: Tnsrms, KWP joint consumer panel goes life in…
Tnsrms Nigeria, a leading market research firm, has migrated its household consumer panel fully into Kantar World…
Nigerian digital agency, Wild Fusion expands to Kenya
Wild Fusion, Nigeria’s leading digital marketing agency, has opened up an office in Nairobi, Kenya, as it pursues…
100-year old Titus Sardine launches commercial campaign
Woken up by competition and perhaps adulteration, Titus Sardine brand, which has remained quiet in the Nigerian…
Radio: Lucozade Boost rewards winners
Lucozade Boost, energy drink, has rewarded winners on its “Energy Moment Show” radio programme. Winners from the…