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Brands & Advertising
APRA creates roadmap for Africa’s economic renaissance
The 180 participants across Africa in the recently concluded three-day first All Africa PR and Strategic…
Airtel, Prima Garnet’s case: Last yet to be heard
The last is yet to be heard on the case involving Prima Garnet and Airtel Nigeria as a Federal High Court…
Communication: Media experts express worry on…
The Presidency’s constant reactive position of denying accusations from Nigerians, including the opposition,…
Winners of blank-cheque commend Legend for exciting…
The first set of winners in the ongoing Legend Real Deal National Consumer Promotion have returned to Nigeria…
Pernod Ricard excites consumers with Absolut vodka…
As part of efforts to celebrate the unique taste and style of its consumers in Nigeria, Pernod Ricard,…
Two Omnicom agencies hit hard by layoffs
Two prominent agencies that are part of Omnicom Group - BBDO and Goodby Silverstein & Partners - were…
DDB Lagos creative expertise in porting campaign
It was a couple of weeks ago when MTN’s masterpiece of a mobile number portability advertising campaign broke…
Hunger for information, marketing drives SMEs, customers…
VConnect and its objective of establishing in Nigeria
We started VConnect over two years ago. I have seen…
Diageo re-brands Baileys, unveils new bottle
Baileys, the premium Irish cream drink from the stable of Diageo Brands Nigeria, has been re-launched in a new…
Signages: Businesses demand consolidated taxation from…
In an attempt to give small and medium scale enterprises (SMEs) some breathing space for survival, under the…
TPT boss appointed member of World Brand Congress
Charles Igbinidu, managing director, TPT International, a topflight public relations firm in Nigeria, has…
‘Battle ground’ for telcos shifts to ‘porting’
It is still Red Ocean marketing strategy in the Nigeria’s telecoms industry where operators have engaged in…