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Brands & Advertising
Fading reading culture, poor self branding bane of…
Operators in the creative industries - advertising, photography, films, art as well as literature convened in…
‘How branded will Nigeria be next year?’ – 10…
This is a question posed by Zuriel Oduwole, a 10-year-old girl, to discussants on Nigeria’s branding, who…
StarTimes raises competition bar in pay-TV, increases…
With various strategies to challenge the dominant pay-TV in Nigeria, StarTimes Digital Terrestrial Television…
Deepening commercial campaign through in-store ad…
The traditional school of thought has continuously seen advertising campaign as driven mainly through…
Nigeria’s Centenary offers re-branding opportunity,…
The nation’s formation
Whether ‘Nigeria’s unity is only a British invention’ or celestial, the nation that…
Indomie to sample 9m consumers to deepen emotional…
Dufil Prima Foods plc, maker of Indomie Instant Noodles, has said it will sample over 9 million customers…
70th Precinct develops Star music app
The 70th Precinct has developed a music application for Star brand. The app was recently launched in Lagos in…
Loya Milk promo: Final year student wins car
A computer science final year student of Olabisi Onabanjo University, Ogun State, Abereoje Kabiru Sunday, has…
MultiChoice invests N15bn on local content programming
MultiChoice, Nigeria’s foremost pay-TV provider, says it has invested over N15 billion in the last seven…
Consumer promo: MoneyGram encourages money transfer with…
Global money transfer firm, MoneyGram International, has rounded off this year’s edition of its…
‘Restoring national values critical to successful…
Nigeria, which has made various failed attempts in the past to tweak its brand, may still not achieve the…
Seasoning firm rewards distributors for high sales…
In the face of economic crisis, consumers are forced to re-assess their expenditure and cut back on the number…