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Brands & Advertising
Why we are organising national marketing summit – Ajayi
In this interview CEO of Marketing Edge magazine, John Ajayi offers critical assessment and review of the…
Ribena on new journey to re-building Nigerian brand…
As acknowledged by many commentators, there is worry about the Nigerian state brand. But Ribena from the stables of…
StarTimes entices subscribers with bonus
Determined to reward its numerous and loyal subscribers in Nigeria, popular Pay TV company, StarTimes, has unveiled…
Outdoor’s failure to respond to consumer changing…
Inability to respond to market dynamics and consumer changing experience has put the multi-billion naira Nigeria’s…
Maintenance market: Cars45, Automedics Africa partner to…
Nigeria’s technology-driven auto startup, Cars45, has partnered Africa’s top auto maintenance/repair and training…
MTN restates commitment towards world class service…
At a well-attended gathering of a select group of customers, MTN Nigeria restated its commitment to providing world…
Digital broadcasting: China offers helping hand to…
StarTimes which has already secured the right to telecast 2018 World Cup to African countries except South Africa…
Nigeria, other African countries missing in $4bn global…
Lack of creative thinking has denied Africa to be part of the global $4 billion original format idea business, Vice…
Dufil Prima out to inspire social consciousness among…
As part of its strategic steps to inspire youths to embrace social responsibility spirit, Dufil Prima Foods Plc,…
Unprofessional attitude of some Online news platforms…
The plethora of fake information on many Online news platforms, unprofessional attitude of the players to hurriedly…
Rainoil tackles social challenges, deepens consumer…
Over time, corporate institutions have come to assist governments in tackling social challenges through their…
Zenera Consulting expands, opens office in Lagos, London
Zenera Consulting will open its new ‘Signature’ office in Lagos and an international office in Central London in…