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Brands & Advertising
Why PR practitioners need to employ measurement,…
As global businesses become more anxious to establish the correlation between their investments and accompanying…
‘Smaller brands can increase equity with SEO’
Adegboye Niyi, Head, SEM Team, VTNS Solutions, speaks on the importance of Search Engine Optimisation in brand…
IMC industry re-strategises to sway Buhari on APCON…
After 16 months of failed lobbying and pleading to get Buhari-led government to re-constitute the board of…
Why marketers should drive customer retention harder…
In a previous article, I had written about customers’ service in Nigeria titled “Is customer service dead”? The…
StarTimes restates commitment to improved signal…
Foremost digital TV network operator, StarTimes has reiterated its strategic commitment to ensuring quality…
FCMB tasks media on creative thinking
Journalists in Nigeria must adopt creative thinking and innovative skills in order to meet the demands of today’s…
Chibok girls: Buhari scores points, but faces more…
The world has welcomed the release of 21 Chibok girls out of about 250 kidnapped on April 14, 2014 by Boko Haram…
What do your clients say about you?
Technology and the ability to share information has democratised the perception of brands. Customer opinion is more…
Kantar Group engages Nigerian marketers, points way to…
Kantar Group, a member of WPP and one of the world’s largest insight, information and consultancy groups has held a…
Africa’s largest advertisement LED-screen unveiled at…
Four months after the $25 million strategic-positioned Maryland Mall threw its doors open to shoppers; it has…
PwC rewards journalists with N2.3m in maiden media…
Four journalists were awarded with cash prizes of N500,000 each in the maiden edition of PwC Media Excellence…
Top 50 brands in Nigeria unveiled
The list top 50 brands in 2016 in the Nigerian business environment has been unveiled, at a press conference in…