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Brands & Advertising
Chi rewards consumers in social media contest promo
One way for any brand to survive in today’s ever-changing marketplace is to provide real-time, personalized…
Firm strengthens capacity in digital communication, PR
As part of its drive to boost capacity in the area of digital communication and public relation practice among…
Chain Reactions makes strategic repositioning with 4G…
Chain Reactions Nigeria, one of Nigeria’s foremost PR and Integrated Consulting firms, has made a major re-design…
PR managers asked to employ measurement, evaluation to…
As global businesses become more anxious to establish the correlation between their investments and accompanying…
Handling ambush marketing
Almost all events that enjoy huge respect and followership have sponsors; this can range from entertainment, to…
CNBC Africa launches on StarTimes Nigeria
CNBC Africa, the continent’s foremost business and financial TV news channel, has launched on StarTimes digital TV…
Media charged to canvas for service delivery performance
The Nigerian media have been charged to support the process of ensuring positive change in service delivery…
ADVAN poised to consolidate growth of SMEs
The umbrella body for all advertisers in Nigeria, The Advertisers Association of Nigeria (ADVAN) is poised to scale…
Brand management during an economic downturn
Consumers always try to keep up with new technology and this is very prevalent especially in the smart phone…
ValueMedia partners transport company to launch Transit…
In a bid to provide a platform that will entertain and educate commuters on transportation network, Value Media, an…
NIMN joins association of professional bodies
The National Institute of Marketing of Nigeria (NIMN) has formally joined the Association of Professional Bodies of…
Survey finds traditional media still drives news agenda…
A global survey of over 200 reporters and editors found that 72% agree that traditional media outlets are the…