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Brands & Advertising
A brand and its followers
Last week the much anticipated latest “kid on the block” for the Apple company was unveiled – the iPhone 7 and 7…
MediaReach OMD partners facebook on e-learning programme
In Q2 2016, as part of the regional development programme, OMD joined forces with Facebook to launch a bespoke…
Airtel unveils season 3 of touching lives initiative
Airtel Nigeria, a foremost telecommunication company has launched season three of its Touching lives Corporate…
Scale-down of marketing activity by firms hurts media…
Marketing communication industry is really reeling under difficult economic weather as the operators clients in…
When it is time to let go!
Client/agency relationship is a very important one in the marketing structure. A company/brand (referred to as…
How consumers buy brands: the new decision journey (i)
The consumer decision journey has evolved from the early days of brand building. To successfully build brands…
X3M Ideas agency combines TVC, digital to push DStv…
The new DStv compact is a campaign aimed at demystifying the long held notion that DStv bouquet is expensive.…
Vacant billboards signal tough times for outdoor…
The Out-of-Home advertising is not the only industry affected by the present harsh economy under the Buhari…
Marketing in a recession
The economic landscape in Nigeria has been a cause of worry in the past few months; everyone on the street feels…
Brand management during an economic downturn
The key to success during a downturn is maintaining focus. Keep your witsabout you and focus on the following: if…
Sosaco Nigeria Ltd. Unveils new Jago gold full cream…
In line with its vision to thrill its consumers and provide them varieties of options to choose from, Sosaco…
Harmony within NIMN delights its leadership
The outgoing president of Nigerian Institute of Marketing of Nigeria, NIMN, Ganiyu Koledoye has underscored harmony…