Browsing Category
Brands & Advertising
EXMAN launches the Certified Brand Ambassadors’…
The Experiential Marketers Association of Nigeria launched a programme tagged the Certified Brand Ambassadors’…
STAR glitters in historic partnership with five European…
History was made last week as Star Beer from the stable of Nigerian Breweries entered in to an unprecedented…
LA Casera excites consumers through nationwide product…
La Casera, Nigeria’s first Carbonated Soft Drink (CSD) in PET bottle has commenced a nationwide thrill train tour…
Another celebrity endorsement gone bad!
Celebrity endorsement is an age long practice that had been used by brands to drive brand association, recall and…
Dbs Media, AFOC sign MoU to showcase African-China trade…
Dbs Media Limited, Nigerian creative media content agency, has entered into partnership with African Friends of…
Professionals must re-brand themselves now or expire
Professor of Finance and management, Ben Osisioma, has examined the current dynamic world where changes occur…
NIPR charts way forward for sustainable FDI in to…
To help drive the Federal Government’s effort at attracting Foreign Direct Investment (FDI) in to Nigeria, the…
Branding: NBL pads Nigerian league with new deal
Last week, Nigerian Breweries Plc entered into multibillion Naira partnership with Nigerian Professional…
Jumia redefines Nigerians’ online shopping…
Jumia, Nigeria’s no 1 online retailer is poised to consolidate on its achievements with innovative concepts that…
Consumers and the struggle for active lifestyle
In the recent time, there have been some myths associated with drinking milk as Nigerians struggle for active…
OAAN adopts new Constitution, re-certify members
Members of the Outdoor Advertising Practitioners of Nigeria (OAAN) rose from their last Annual General Meeting…
Insights2020: 3 Dimensions for Customer-Centric Growth…
The digital revolution has opened businesses up to a world of possibilities that only a decade ago was considered…