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Brands & Advertising
Tiger Branded Consumer Goods changes name to Dangote…
Tiger Branded Consumer Goods Plc :
* Says changed its name to Dangote Flour Mills Plc
* Says this is sequel to…
Struggling Outdoor Ad industry tasked to redefine…
Courage of the operators in the struggling Out- of-Home advertising industry in Nigeria to keep the industry alive…
Many brands of vegetable oil, but not all are…
There are varieties of vegetable oil products in a typical Nigerian market. Be it small or big market. But all are…
UAC unveils TV show to promote family virtues
UAC plc in conjunction with its agency, HS Media Group, a global sports conglomerate television company has…
Stakeholders seek media deeper roles in shaping…
The applauded recent liberalisation of FX, occasioned partly by some financial media reports and concerns, tasks…
PR in Africa: Changing the Narrative
Many years ago, The Economist magazine carried a cover story describing Africa as a ‘hopeless continent’. Several…
Should brands split media planning and buying?
Transparency concerns could lead to clients hiring separate planning and buying shops.
Media agencies are facing…
Managing your brand in a recession
The decline in general economic indicators of the country, the weakening of the naira against the US dollar, and…
Creating a future with consumers through co-creation
Traditionally, brands are in control of their creative and innovation contents. That position is evolving and we…
Chizor Malize emerges brand and marketing personality of…
The CEO, Brandzone Consulting LLC, Chizor Malize, has received the prestigious Marketing Personality of the year…
20m Nigerians switch on terrestrial TV as SES captures…
Terrestrial television is gaining traction in Nigeria as reception reaches 20.41 homes in 2015, according to a…
Digital: Traditional media will continue to remain…
The former managing director of Guinness Nigeria, Seni Adetu has warned marketers against ever thinking that…