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Brands & Advertising
Sandstone texture distinguishes Mi-Tribe mobile phone
One of the unique characteristics of Mi-Tribe mobile phone brand specifically manufactured for African market is…
Understanding newspapers’ confidence on cover price…
Last week, various national newspapers increased their cover price by about 37 percent. The Punch, Nation, Vanguard…
‘Media agencies need to open up their businesses to…
Steve Babaeko, the CEO of X3M Ideas who works for Etisalat, Diamond Bank among other clients does not believe in…
Considering the ‘Goose’
It could really be annoying when one of the proverbial Goose eggs is suddenly not gold. It is therefore…
Media analysts back newspapers on cover price increase
Media analysts have justified the 37 percent increase in cover prices of various national newspapers, saying it is…
‘Buhari government is not engaging Nigerians enough’…
The chairman of Troyka Group, Biodun Shobanjo is a happy man. He is growing his business to outlive generations.…
African PR practitioners tackle continent’s challenges…
As various stakeholders and economists discuss the best possible strategy to unleash the African potentials for…
Ensuring survival of local brands through policies
Central Bank of Nigeria mid last year employed restriction on forex as a tool to discourage importation of some…
Concept Nova unveils ‘Double Protection’…
Nigeria’s foremost innovative IT solutions company, Concept Nova has launched a reward scheme to boost access to…
Joint execution of ideas by media agencies can save…
Companies pushing for deeper consumer engagement in their marketing approach can achieve more value with cost…
We are reinforcing TV Ads with Adpump advertising model…
S&T Media is a new outdoor advertising firm that focuses on place-based advertising. The firm recently secured…
BuildCon creates brand niche with competitive payment…
Consumer research and customer satisfaction are ingredients for outwitting competition in any sector. The two…