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Brands & Advertising
Is Lagos a Jungle?
Foreign media always find it easy to describe Lagos as a ‘jungle’, where animals live and behave irrationally.
If…
Lack of defined national vision, identity impedes…
A fractured polity, lack of clearly defined national vision and identity that the citizens can aspire to, failure…
‘Innovation without direction usually dissipates into…
Ifeanyi Asiodu is the CEO of Medife Consulting Ltd, a company founded in 2015 with a division dedicated to media…
Marketing: Stutern partners Jobberman for internship…
Stutern, Nigeria’s internship marketplace has entered into a strategic partnership with Jobberman to tackle the…
Rosabon, Carmudi launch ‘Lease with Ease’ reward scheme
Rosabon Financial Services and Carmudi have launched a reward scheme for people applying for Consumer Lease of N1…
Age of analytics
This is the age of analytics where data is a core brand value and if it moves, it needs to be measured, says Abey…
Celebrating creativity Cannes style in Nigeria
As Cannes Lions International Festival of Creativity launches its communications campaign for 2016 titled “Thank…
Nigeria in another re-branding effort … to launch…
A new national orientation campaign is underway aimed at achieving attitutidinal change among Nigerians in…
Coca Cola/Chi Partnership: What are investors missing?
Many Nigerians woke up last week to the announcement of a 40 equity investment by Coca-Cola in Nigeria’s 36 year…
Firm pioneers architectural media
A Lagos based firm, Medife Media, has pioneered Africa’s first Advertising glass building technology, which enables…
Emirates brand value grows 17% to reach $7.7 billion
Emirates has come on top again as the world’s most valuable airline brand, according to the 2016 Brand Finance…
BHM’s annual PR report to place Nigeria’s industry on…
Global media and public relations organization, BlackHouse Media Group has launched the Nigeria PR Report, the…