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Brands & Advertising
Cosse celebrates legacy of brand building in Nigeria
Twenty years ago 90 to 95 per cent of advertising budgets in Nigeria went to above-the-line (ATL) and…
Will clients receive more as AAAN academy begins March?
Nigeria’s marketing communication industry, including advertising and PR is losing talents at a faster rate to…
Coca-Cola acquires 40% equity in Nigeria’s Chi Limited
Coca-Cola Company has acquired 40 percent shareholding in Nigeria's Chi Limited, Nigeria’s dairy and juice company…
Brand endorsement by celebrities
Endorsement is a form of brand communication in which a celebrity acts as the brand’s spokesperson and certifies…
Diageo arms consumers with nutritional, alcohol…
With the launch of its newly revised DrinkiQ.com, Diageo, the parent company of Guinness Nigeria, is advancing its…
‘Companies who cut marketing budgets today are risking…
Tayo Oyedeji is the Managing Director ofMedia Perspective, Nigeria’s foremost advertising media planning…
Nigeria’s marketing firm, Brandlife expands to Kenya
Nigeria’s foremost marketing communication services company, Brandlife Limited has extended its footprint to Kenya…
Delay in re-constituting APCON council stalling reforms,…
The dissolution of the APCON council in 2015 by the present government on the understanding that it is a parastatal…
iROKO closes on $19m content and capital deals
African mobile entertainment and internet TV pioneer, iROKO, today announces multiple deals totaling $19m, both in…
Local products make up 76 % of Shoprite’s sales
It’s been a little more than 10 years since Shoprite launched in Nigeria with the opening of its first store in…
Enugu gets MultiChoice’s 10 digital resource centres
MultiChoice Nigeria, provider of video entertainment services, has once again reiterated its commitment to…
Firstmonie, MMIT collaborate on BlackBerry social…
Firstmonie, mobile money service of First Bank of Nigeria Limited, and MMIT (Mobile Media Info Tech), are…