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Brands & Advertising
Red Hot Promo winners pledge commitment to Airtel
Following a trip to Dubai, the United Arab Emirates (UAE), courtesy of the Airtel Red Hot Promo Season 3, winners…
Pepsi Long Throat Campaign: A test of human desiresfully
For Ben Carson, an inspirational speaker, American neurosurgeon and a candidate for the Republican Party…
PR consultants charged on impact measurement
NkiruOlumide-Ojo, Head, Marketing & Corporate Communications at Stanbic IBTC, has challenged Public Relations…
Oral-B raises brand profile, educates on dental care
The Oral-Care brand of Procter & Gamble, Oral-B, which has built a strong partnership with dental professionals…
‘How to build small brands up to global status’
Some start-ups are scared of hearing the word branding when advised to engage it for their businesses.
They think…
Chinese phone manufacturer expands operations to…
Gionee, a global phone manufacturer and China’s largest mobile manufacturer has introduced a new phone into the…
Saving tomato paste industry…
The apex bank of Nigeria CBN had explained that the move to restrict 41 items including triple concentrate tomato…
Social media bill: Closing space for free speech
Interested stakeholders and various media practitioners who have been jolted by the Social media bill before the…
Why First Bank keyed into ‘Fiesta of Flavours’
Nigeria’s population at about 170 million and projected to hit over 400 million in the next 50 years will…
Leadership: Bridging divide of generations
In Nigeria, certain class of people, perhaps about 10 percent of the 170 million population has held on to…
Dominance: Factors working for Orijin brand
Orijin bitters drink is a cash cow for Guinness Nigeria. Leveraging consumer market research, the owners of the…
Five digital marketing lessons for young entrepreneurs
The world of digital marketing and advertising is massively complex, yet it needn’t be so. Here are some vital…