Browsing Category
Brands & Advertising
Deepening consumer engagement through sensory experience
Oracle Experience, foremost Nigerian activation agency, recently activated an unconventional interactive platform…
Growing demand on media companies prompts C & F to…
C&F Porter Novelli is planning to retool its PR Fundamental Programme to meet changing communication…
“Our corporate social investment in Nigeria focuses on…
RenMoney is a consumer finance organisation that came in to the consumer finance market in 2012 with the objective…
When 500 Guilder customers race for N4.5m car in Benin
Determination, dexterity and focus singled out Goodnews Okonjimi, a 200 level marine technology student of Akwa…
Canoe changes marketing strategy in multibillion naira…
Nigeria’s laundry soap is a multibillion Naira business. In the recent time, competition in the market has…
‘Our desire to satisfy changing consumers leads us to…
Coca-Cola Nigeria recently made a multimillion naira investment to innovate and produce a consumer-inspired new…
Coming of Strongbow Cider drink in to Nigerian market
Current and emerging statistics about Nigeria’s economy are guiding both local and foreign investors who see…
Chi Limited introduces 315ml Can packs for on-the-go…
In an ever dynamic market, innovation is crucial to differentiating a brand from the crowded pack. For a brand that…
DStv: What manner of raid by CPC
The recent raid of DStv office by officials of Consumer Protection Council of Nigeria, CPC, for subscribers’ data…
Using digital marketing tools to enhance communication
Traditional media has proven its importance in advancing communications in the Nigerian media landscape. However,…
Communication industry thought leaders tackle brand…
A groundbreaking conference of prominent thought leaders, brand strategists, designers, researchers, enthusiasts,…
Marketing doesn’t have a data problem, it has a tech one
Successful multi-channel cross-device marketing is beyond the grasp of many marketers. They wish the opposite were…