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Brands & Advertising
Re-branding: Union Bank underlines simplicity, looks at…
Most companies are not only looking forward but they are positioning for the future. This is part of what informed…
Nigerian Breweries launches locally brewed Apple Cider,…
Strongbow Apple Ciders, the world’s biggest and most popular cider brand is set to enter the Nigerian market this…
Five digital marketing lessons for young entrepreneurs
The world of digital marketing and advertising is massively complex, yet it needn’t be so. Here are some vital…
Printing: We are focused on SMEs to drive their business…
Oluyomi Ojo is a young Nigerian. He is 2008 graduate of Applied Mathematics from Ladoke Akintola University,…
Competition in liquid soap market thickens … Tradenet…
As liquid soap increasingly gains foothold in the Nigerian market due to a number of reasons, more investors are…
Innovation pushes 50 brands on top
Fifty companies in various sectors of the Nigerian economy have emerged as top brands in the annual survey of…
Europe Business Assembly names Nigeria’s Afromedia best…
Europe Business Assembly, UK, has named Nigeria’ Afromedia Plc as one of the three Best Enterprise Companies in…
Will Big Cola entry shake Coke, Pepsi dominance?
Nigeria’s CSD market is becoming interesting with Big Cola from Peru entering the market dominated by Coke and…
Receptivity to digital video Ads low
Consumers’ interest to video advertisement is low in Nigeria compared to TV Ads, says a study conducted by Millward…
E-commerce start-up funding: Printivo.com secures seed…
Nigeria-based digital printing startup Printivo has secured seed financing from early-stage technology venture…
Expert sees re-orientation of Nigerians as catalyst to…
The Senate last week began screening the nominees for ministerial positions who will assist to achieve the expected…
Total launches ‘Road Movie’ campaign as Africa footprint…
Total is launching its “Road Movie” ad campaign in Nigeria today, October 19. The campaign is designed to bolster…