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Brands & Advertising
Mobile advertising has a measurement problem
Brand investment in mobile advertising is growing quickly — spending is projected to reach $46 bn in 2019,…
Billboard World Magazine to host 5th ‘Brand As King’…
Arrangements are underway by Billboard World Magazine, a frontline out-of-home magazine to host its 5th edition…
CASINO, another genre unveiled
Shile Ibironke, the managing director of Micromedia Marketing Limited, a content acquisition, production and…
Buhari: Media take stock after 100 days
President Muhammadu Buhari seemingly lack of clear economic blueprint but strong position on corruption,…
Market dynamism informs Fidelity Bank new face,…
Fidelity Bank Plc established in 1988 has changed its symbol. The new identity is a block design. It has green and…
‘Successful branding requires cutting edge strategy,…
Chizor Malize is the CEO of Brandzone Consulting, a strategy-led brand consultancy with a portfolio of brands from…
Book on 75 years of Nigerian media set for launch
The contributions, challenges and exploits of Nigerian media leaders in the last 75 years would be the focus as…
Unilever’s Knorr competition contestants enter…
Knorr’s quest for Nigeria’s best cook is becoming extremely keen as the number of contestants has been reduced to…
Online travel platform debuts with unique customer…
Quantum Travels Limited, one of Nigeria’s foremost travel management companies has unveiled a new online travel…
When PZ Cussons engaged in brand association with…
PZ Cussons and Manchester City Football Club, London are leading organizations in their different fields. While PZ…
NB consumers excited about new beer launch
Makurdi-Consumers in Benue State and its environs have applauded the newly re-launched More Lager Beer, brewed by…
Dominant brands risk losing market share on lack of new…
As Nigeria’s $510 billion economy, the biggest in Africa with population of about 170 milllin continues to attract…