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Brands & Advertising
Identifying media role in re-imagining Africa
As it was in the World Economic Forum held in Abuja last year, the WEF programme in the just concluded summit in…
Illicit tobacco trade and brand destruction
Illicit trade of tobacco has over the years posed dangers to several facets of the society including, government,…
Etisalat PR account: Pitch fee payment uncertain
The PR agencies that will fall by the wayside at the conclusion of the ongoing pitch for the multimillion naira…
‘Our goal at Konga.com is to stimulate local economy’
Konga.com, Nigeria’s foremost online business founded in 2012, has a mission to become the engine of commerce and…
‘Technology is fastest growing category in world’s top…
Technology has become the fastest growing category in brand value as the tech brands in the top 100 brands…
Adplus360 adverts booking portal débuts Omidyar
With technology shaping socioeconomic lives of Nigerians by the day, Kayode Shobajo, the chief executive officer of…
Dentsu Aegis Network acquires equity stake in Nigeria’s…
Determined to play big in Nigeria’s alluring market, the biggest in Africa with huge economic potentials, Dentsu…
‘Competition and innovation stand us out’
Ibrahim Dikko is the vice president, regulatory and corporate affairs in Etisalat Nigeria. In this interview with…
APCON challenges to receive incoming government’s…
Patricia Akwashiki, minister of information, has promised to draw the attention of the incoming government to the…
Oracle CEO sees brands’ activation deepening…
In Nigeria's competitive market, brand activations, which are changing from the rudimentary practice of street…
Six top agencies line up for Etisalat’s multi-million…
Etisalat, an innovative telecoms firm, has thrown open its public relations job, and top Nigerian public relations…
Media visibility major factor in APC 2015 election…
The Nigerian media played a significant role in the success of All Progressives Congress (APC) in the 2015…