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Brands & Advertising
Creativity, data recipe for success in mobile ad
The right balance of data and creativity will lead to a successful mobile ad, the Internet Advertising Bureau UK…
2015: Some top rating consumer products to look out for
Nigeria is Africa’s largest market with great potentials. The recent re-basing confirms the country’s economic…
2015: Some top rating consumer products to look out for
Nigeria is Africa’s largest market with great potentials. The recent re-basing confirms the country’s economic…
Media challenged to monitor promises by in-coming…
The undaunted Nigerian media have further been challenged to employ the same unprecedented tenacity it used during…
Marketing professionals recommend innovation, creativity…
The new roadmap for marketing in the age of global oil glut, with its attendant economic consequences is found in…
‘The Nigerian child central in Indomie CSR…
A few years ago, in the city of Kano, something rather exceptional happened when a huge fire engulfed the residence…
PR professionals call for consumers’ rights…
Public Relations professionals have called on Consumer Protection Council (CPC) to educate consumers on their…
APRA initiates ‘Campaign Africa’ to re-launch continent
African Public Relations Association (APRA) has taken up the mantle to lead in the correction of African negative…
‘Nigeria’s PR industry should not be all-comers affair’
John Odiboh is the CEO of Trevent Company, an integrated marketing communication firm. In this interview, Odiboh…
After the election fever, media turn to agenda setting
The Nigerian media have turned to socio-economic and political expectations and setting agenda for in-coming…
Xenophobia: Experts blame lack of media messages on…
The absence of media messages in South Africa taking down the story of struggle against Apartheid by Nigeria and…
Brands, creative agencies position for marketing summit
As preparations for the second National Marketing Summit gather momentum, brands and creative agencies are…