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Brands & Advertising
‘Technology to drive multi-billion naira media of the…
Technology, social media and a convergence of new media devices on various platforms will drive the multi-billion…
The great lead
Unprecendented in the Nigerian banking industry where a bank CEO is taking the great lead in a television…
Newspapers need new model to align with media…
There is consensus among media analysts that traditional media that rely largely on event news coverage in the face…
Brand Nigeria: Subject nobody talks about but activities…
Brand Nigeria is not a serious issue at the moment. People may not fill any hall where the subject is presently…
Lever of brand value in NB, CB merger
The merger between Nigerian Breweries (NB) plc and Consolidated Breweries (CB) plc, two leaders in the Nigerian…
‘Agencies must play their part in good relationships’
Many agency leaders agree there need to be better understanding between clients and agencies.
For some, part of…
‘Recognised firms’ ads should focus on being…
Companies and organisations operating in Nigeria who enjoy massive image awareness among consumers but still spend…
Retailers need to leverage mobile to increase in-store…
Digital channels, including online and mobile, have presented huge marketing opportunity instead of threat to brick…
Online ads: Agencies on hot seat to create action works
As companies navigate toward increasing their ads online, either to follow trend, increase brand awareness or boost…
Online platform thrives on back of traditional media
The emergence of internet has, in the recent time, seen the growth of online media. Most of the operators of this…
Brands that are struggling with content marketing are…
It feels like we've all been talking a lot about content marketing for the last two years, even though the concept…
Journalists set to compete again on Quill Awards as…
Promasidor Nigeria Limited, organiser of the Promasidor Quill Awards for journalists, has called for entries for…