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Brands & Advertising
Multicultural marketing – the real UK
It’s brilliant how much the UK has changed and yet I still don’t believe that we are truly reflecting these changes…
Brand personalisation re-emerges in Nigeria’s…
Brand personalisation has re-emerged in the Nigerian market place as the concept is deployed by CMOs as another…
Why the media needs to understand naira devaluation
Not many reporters understand the positive economic impact of the recent Naira devaluation.
Though there is every…
CMC Connect picks Airtel PR multimillion account
CMC Connect which lost the BATN mouth-watering account last year has this year clinched a multimillion Naira Airtel…
MultiChoice delights customers with new DStv single view…
MultiChoice, Nigeria’s largest entertainment hub, has launched the new DStv Single View High Definition decoder…
President Jonathan in ‘mediatised’ society
We live in a 'mediatised' world where the mass media, with its ability to reach millions of people at once through…
Expert tasks editors on publiation of negative…
Following the caution by the Nigerian Guild of Editors to politicians and their aides against utterances capable of…
LASAA caught in-between politicians, police
This is the season of political campaigns and elections. Almost every action, in-action and comments by politicians…
Media practitioner queries collection of TV tax by LGs
Collection of television tax by various local governments has been queried, as a media practitioner says that the…
World’s press condemns attack against Charlie Hebdo
The World Association of Newspapers and News Publishers (WAN-IFRA) and the World Editors Forum condemn attack…
‘Clients need trusted partners to help navigate…
Where's the value in content marketing? Sandra Peat, strategy director at One Two Four analyses the debate at…
Chivita 100%: Partnership, effective communication to…
The amazing success of many global brands that are household names today is possible because they mastered the art…