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Brands & Advertising
The near-reorder in Nigeria’s ad landscape may provoke…
The over 80 years old Nigeria’s advertising industry, which has remained a close-up business ever since, may begin…
Kasapreko deepens consumer knowledge of Alomo Bitters
As Nigerians joined the rest of the world in celebration of the New Year, Alomo Bitters, the multiple…
‘Creativity is 99% perspiration and 1% inspiration’
Founder of TINK Africa, Franklin Ozekhome, who has spent a decade in advertising (media planning, brand strategy,…
Body introduces studio for marketing students
In a bid to meet the changing trends in the electronic marketing space, the National Board for Technical Education…
Digital broadcasting migration: Stakeholders to explore…
As Nigeria prepares to switch over to digital broadcasting in June 2015, the Advertisers Association of Nigeria…
Innovate or die: Lesson from Nokia
Board decisions could make or mar business interests. The impact can either be rewarding or debilitating. At the…
MTN – The African brand success lessons
Companies that deliver infrastructure, like mobile telephone networks, play a much bigger role than in just their…
Why Star built world’s largest bottle tree
Nigerian Breweries plc, maker of Star Lager, the brand behind the record-breaking Star Bottle Tree, says the tree…
Rotational mobile e-billboard enters Nigeria to redefine…
Audience and Brands Consulting Limited, a company established to support the growth of data-driven media ideas in…
How to improve your pitch in 2015
This year has been huge in terms of the size and scale of the multi-market pitches we’ve managed for our clients…
Winners emerge in Mr. Chef ‘Awuff Now, Now!’ promo
Mr. Chef, one of Nigeria’s leading food seasoning brands, heightened the fun of the festive season in the Northern…
Advertising practitioners describe 2014 as mixed…
For marketing communication practitioners, 2014 was a bag of mixed blessings but looking into the 2015, they see a…