Browsing Category
Brands & Advertising
UAC strengthens bond with youth, donates Nike brand…
As part of its corporate social responsibility, UAC Nigeria Limited, owners of MR. Biggs brand operating under …
Campari comes with striking cover image for 2015…
Campari, one of the leading global alcoholic spirits, has unveiled the cover image for the 2015 calendar, entitled…
Business journalism remains a ‘great school for life’
The importance of business journalism in various economies has been emphasised by veteran Mexican journalist,…
Marketers told to rethink practice as tech alters…
Kola Oyeyemi, the president of Advertising Association of Nigeria (ADVAN) has warned his colleagues in the…
Wole Soyinka Centre calls for 2014 award entries
The ninth edition of the Wole Soyinka Award for Investigative Reporting opens for submission of entries on…
Absence of competitive law cause of ‘guerilla…
Lack of appropriate law to guide competition in the country has been linked to the silence so far displayed by…
Marketing: Big data, analytics tools for deep consumer…
Unlike before, technology has tremendously assisted in generating big data necessary for appropriate marketing.…
Heineken unveils ‘Cities of the World’ campaign to…
Heineken, a leading international premium lager beer, has unveiled its latest global campaign, ‘Cities of the…
Glo comes with Prive package for premium customers
Glo Prive, a recognition and privileges programme packaged by national telecoms operator, Globacom, for its premium…
When neuroscience can help marketing communications
Following on from the recent columns exploring neuroscience in marketing, today we look at how exactly neuroscience…
It is time for quiet agencies to start talking
An Igbo adage says it is difficult to know purging goats as they lie. This saying is reminiscent of Nigeria's…
Beer market: No end in sight to fierce competition
If you can’t beat them, join them’ seems to be the game in the Nigeria’s competitive beer industry as Guinness…