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Brands & Advertising
Enugu government seeks buyers for Daily Star Newspaper
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State government has expressed its intention to sell off the Daily Star Newspaper. Kester Agbowo, the state…
World Cup: Nigerian media to lose huge ad revenue
Nigerian media is likely to lose multimillion naira advert revenue if Nigeria crashes out of the ongoing World Cup…
MultiChoice, StarTimes deepen consumers’ knowledge on…
MultiChoice and StarTimes, which are facing competition from CONSAT, new entrant into pay-TV business in Nigeria,…
Agencies weak at communicating with clients –…
Agencies need to shake off their stupid and dated internal ways, according to a survey conducted by USA Today and…
Ad industry awaits APCON on ambush marketing claims…
The advertising industry is still waiting for the Advertising Practitioners Council of Nigeria’s (APCON) position…
Renault launches new dealership, says Nigeria is a key…
As the Federal Government pushes ahead with its agenda aimed at revamping the Nigerian automotive industry,…
Why great ideas die
Too single-minded. Too funny. Too controversial. Too different. Too expensive. Too hard.
There is no end to…
Customer insight inspires UBA ‘Next Gen’ product
With deep customer understanding informed by thorough research, 65-year-old United Bank of Africa last week…
DStv begins negotiations with movie producers to…
MultiChoice, operator of DStv Satellite Television service, a major satellite TV service in sub-Saharan Africa, has…
Bitter drinks: Consumers’ concern to push regulatory…
Nigerian product regulatory agencies are studying the expanding bitter drink market, estimated at an annual value…
Search for 7th edition of IIDA heroes begins
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ike any act of kindness, corporate social responsibility works best when it is genuine and impactful.
The best…
Blue Band margarine creates fun for Nigerian children
Unilever Nigeria plc, in conjunction with Children of Africa, gave Nigerian children a day to remember during the…