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Brands & Advertising
Hiring foreign PR firm is a strategic gaffe, PRCAN tells…
The Public Relations Consultants Association of Nigeria (PRCAN) has stated without equivocation that the purported…
Companies’ failure to meet payment terms frustrates…
Nigeria’s marketing communication industry is going through excruciating times because companies are reneging on…
Wild Fusion sets up digital marketing training centre in…
Africa’s digital marketing agency and Google AdWords certified partner, Wild Fusion, has set up a specialist…
Brand building: Porter Novelli finds story-led…
As the Nigerian market grows, especially with more Foreign Direct Investments flowing into the country, public…
Marketers struggle to pay agencies by results
Global marketers are increasingly tying agency compensation to results, but only a small proportion have managed to…
Factions in marketing institute inch closer to settling…
The two factions of the National Institute of Marketing of Nigeria (NIMN) are getting closer to settling their…
Brand evaluators begin process to identify top 50 brands…
Top 50 Brands Nigeria, registered evaluators of brands, has started the process of selecting the 50 top rated…
Guinness calls global pitch after splitting with…
Guinness, the Diageo-owned stout brand, is looking for an agency to work on its global creative account after…
WEF: How Coke is building a better future
Major take-away from the World Economic Forum Africa held in Abuja recently was a strong suggestion for creation…
Upholding Nigeria key to companies brands growth –…
Chairman of Silverbird Group, Ben Bruce has told Nigerian advertisers who spend over N100 billion annually on brand…
Dangote redefines cement quality in latest TV commercial
In the latest advertising campaign for the Dangote Cement 42.5R fortified product, the company went the extra mile…
MultiChoice hosts DStv customers’ forum, promises more…
MultiChoice, Nigeria’s leading provider of premium pay-TV entertainment, has made good its promise to continue to…