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Brands & Advertising
How channel strategies help build brand difference
Brands often set out to use media “differently” from their peers in a deliberate attempt to stand out from the…
Two rival pay TVs in Nigeria push for digital knowledge
Mid next month, the two dominant pay TVs in Nigeria – MultiChoice and StarTimes will roll out their blackboards for…
Unilever consolidates toothpaste market with Herbal Gel…
Unilever Nigeria plc is not leaving anything to chance in its efforts to continue to dominate the Nigerian…
Star recruits Okocha, Kanu as brand ambassadors
Star lager beer has launched a series of activations geared towards deepening its association with Nigeria’s…
Access Bank leverages CSR to build healthy generation
The World Economic Forum Africa, WEFA held in Abuja recently provided another opportunity for Friends of the Global…
‘We want to showcase Africa as re-emerged continent’
Alex Okosi might not be as popular as the faces that appear on MTV Base, but he is an influential figure in youth…
WEF further boosts Nigeria’s profile
The just concluded World Economic Forum (WEF) in Abuja has further raised Nigeria’s profile among international…
Ajimobi commends media contribution to national…
Governor Abiola Ajimobi of Oyo State has described journalists as essential agents in the development of democracy…
Emzor opens new marketing chapter, coins ‘Maxwell’ as…
Thirty-year-old Emzor Pharmaceuticals Industries Limited, a private indigenous manufacturing group that remains…
MTN drives brand equity with one world data roaming
Over the last decade, there has been significant growth at the global level in mobile cellular subscriptions…
XLR8 wins BAT Nigeria’s public relations multimillion…
British American Tobacco (BAT) Nigeria has announced that sequel to a competitive pitch and an extensive and…
John Momoh frowns at media for idolising ex-convicts
The CEO of Channels TV, John Momoh is upset that some media platforms in Nigeria have in the recent time devote…