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Brands & Advertising
Overlooked power of media: Enhancing the memorability of…
The success of marketing communication is judged on a variety of factors, and one of the fundamental criteria is…
Samsung launches latest design TV, air conditioner in…
Two weeks after launching Galaxy S5, latest design in the smartphone market, Samsung, the South Korean…
Alomo Bitters brand faces competition, plans to step-up…
Competition in bitters drink market is intensifying with estimated entry of more big players after Guinness Nigeria…
When Fashola was angry with photojournalists/cameramen
Governor Babatunde Fashola sat at the podium from where he was addressing guests at the launch of TheCable news…
Omnicom revenue grows, hurdles to Publicis merger remain
Worldwide revenue at Omnicom Group increased to $3.4 billion in the first quarter of 2014, up 3 percent from the…
‘Ads on foreign social media denies Nigeria tax…
Fiyinfoluwa Williams is client services account manager within the mobile marketing division of Sponge Nigeria. In…
Dettol builds brand loyalty with consumer reward
Following a month-long campaign to raise the awareness of its consumers on the price reduction of its product and…
MultiChoice introduces BoxOffice in Nigeria
MultiChoice has officially launched BoxOffice in Nigeria, in what is yet another move to provide DStv subscribers…
Google becomes major UK advertiser after boosting spend…
Google spent £15 million on television advertising in 2013, £5 million on outdoor media, £4 million on cinema and…
TV audience set for thrill as Nigerian Idol enters last…
The biggest show on TV, Nigerian Idol, produced by Optima Media Group and sponsored by Etisalat and Pepsi, is set…
Airtel soars as talents in Rising Stars jet out to…
Arrangements have been concluded for the six most outstanding Nigerian talents discovered during the 2013 edition…
Three firms changing the face of e-marketing in Nigeria
Trading, defined by most simply as the buying and selling of commodities, in Nigeria is undergoing some of the…