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Brands & Advertising
Smartphone dominant screen, but consumers remain…
With multiscreen users spending five hours daily consuming seven hours of screen media, marketers have unique…
Nestlé unveils new taste of Maggi Chicken
Consumers can now experience the new taste and packaging of their favourite chicken seasoning in style as Nestlé…
Online marketing in today’s business crucial – expert
Online marketing has been identified as a classic example for start-ups to scale through and move higher in today’s…
Marketers cite personalisation as most important to…
When asked to prioritise one capability that will be most important to marketing in the future, personalisation…
BATN Pitch: Agencies know fate this week
The winner of the multimillion Naira public relations pitch for British America Tobacco Nigeria (BATN) will likely…
APCON to partner Chini Productions to deepen creativity…
Advertising Practitioners Council of Nigeria (APCON) has expressed its willingness to partner with Chini…
We have not sold Sketch titles to anybody – Odua…
Odua Investment Limited, a conglomerate business concern established and controlled by the defunct Western region…
Maltina expands brand equity with ‘Laugh Out Loud’
In line with its “Sharing Happiness” payoff, Maltina - from the stable of Nigerian Breweries Plc - has unveiled a…
Heritage Bank’s strong brand building journey
Heritage Bank aptly resonates with an Igbo proverb that says “a good project is identified from the beginning.” The…
Yellow Brick Road appoints Foluso Phillips as board…
Yellow Brick Road has announced the appointment of Foluso Phillips as the new chairman of the communications…
Brands re-direct consumer promos on Brazil, avoid using…
Marketing managers of various organisations who are always attracted to events and programmes that would create…
As Star brand excites Awka, takes 11 consumers to Brazil
Bamboo Garden, a large bar at the centre of Awka in Anambra State, bubbled on March 16, 2014, when owner of Star…