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Brands & Advertising
Huawei appoints Isobar to global consumer digital…
Chinese telecom giant Huawei has appointed Isobar as its digital marketing agency for global product launches and…
Cannes Lions Ad Fest creates new awards category:…
The Cannes Lions International Festival of Creativity has announced a new category to honour, Product Design.…
Brand building: Savanna Cider extends free sampling to…
Following the overwhelming response by consumers to its ongoing free sampling exercise across six Nigerian cities,…
Brands in early positioning this year, launch TVCs,…
As consumer appetite increases and Nigerian retail market gaining more ground, brands have started early…
SMEs and the CSR concept
There are about 17.28 million SMEs in Nigeria, according to Federal Bureau of Statistics (FBS). The SME sector,…
Global press freedom organisations investigate UK over…
Amid deep international concern about press freedoms in the United Kingdom, an unprecedented international mission…
Body investigates future of journalism and newspapers
World Association of Newspapers has appointed an Australian journalist Julie Posetti to investigate the future of…
Reckitt Benckiser leverages innovation as a marketing…
Innovation is an important element brand custodians have to bear in mind if their brands would stand the test of…
Political gladiators vs. nation’s reputation
Watching Omotola Jalade Ekehinde on Inside Africa (CNN) gave me some level of excitement and relief over the series…
Etisalat GEM: Rewarding loyalty with customised services
Who doesn’t want to feel appreciated? That is the philosophy that drives customer loyalty programmes. There are…
Airtel targets Nigerian youth with new brand campaign
Two years after the remarkable launch of its groundbreaking friendship (Padi Na Good Thing) Campaign, Airtel…
Media revenue to experience rays of sunshine from…
Communication expert, Lai Oso of Lagos State University has estimated that large chunk of multi-billion naira…