Browsing Category
Brands & Advertising
PR expert emphasises content in online marketing…
As most media agencies presentations for pitches are flooded with digital or online strategies, perhaps due to the…
Marketing: Media agencies see prospects in electricity…
Media agencies, including creative adverting, media buying and PR agencies who are always in search of new areas to…
Ad expert provides strategies to improve agency/client…
Rethink approach to talent
Survey after survey tells us that employees under 35 are largely unhappy. Not because…
How to win more of your pitches in 2014
Take a minute and count how many pitches you participated in last year. Now, how many did you win? I’m guessing…
‘Digital broadcasting will open up opportunities’
Emeka Mba, director-general, National Broadcasting Commission (NBC), says the transition from analogue to digital…
Buyology strengthens bond with customers, organises…
An online store, Buyology, dedicated to selling different categories of products and providing information on how…
GOtv launches 25 premium channels in Calabar
GOtv, a subsidiary of MultiChoice, has rolled out its services in Calabar, the Cross River State capital, with 25…
African film industry, AMAA and FDIs
Africa has become the next economic block that will save the world, as international investors are trooping to the…
CSR: Unilever partners foundation to strengthen bond…
Unilever plc has partnered Lots Foundation, a body that caters for children on the street and takes care of…
Top 50 brands in Nigeria emerge
About 120 million Nigerians have selected the top 50 brands in Nigeria with MTN, Coca-Cola Nigeria and First Bank…
2014: Nigerian media, agencies target slice from World…
Various media houses and creative agencies are intensifying their moves to ensure they are part of companies’…
The return of Indomitables: Revamped excitement for…
A few years ago, when Dufil Prima Foods, maker of Indomie Noodles brand, first conceptualised the Indomitables team…