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Brands & Advertising
…as Knorr stirs competition in Nigeria’s seasoning…
Innovation as market driver
Being a market leader is no more by first comer’s advantage or top-of-the-mind…
MultiChoice rewards subscribers with ‘Let’s Go to Samba…
In a bid to reward subscribers this Yuletide season, MultiChoice, operator of pay-TV services on the DStv, GOtv,…
Sponsorship: Coke extends ‘sprite’ to Friends Africa,…
Coca Cola Nigeria may have rested, perhaps temporarily, its towering unique Christmas tree that gathered hundreds…
Diamond Bank focuses CSR initiative on artisans…
Diamond Bank, known for its interest in promoting ideas and businesses, has commenced financial literacy training…
Campaign: The glass car in Johnnie Walker responsible…
If you imagine a glass car, all of its parts were made of glass, what readily comes to mind is its fragility. This…
DDB wins best creative agency of the year
It was a day of pomp and glitz as key players in the different industries, such as MTN, FirstBank, Nokia, Guinness,…
Airtel creates radio shows across Africa
Airtel Ltd is launching branded radio shows across 20 countries in Africa, broadcast through 35 different radio…
Battle thickens in Nigeria’s smartphone market
Battle on who controls Nigeria’s smartphone prosperous market is intensifying as the country becomes the hotspot…
Savanna Cider offers consumers free sampling in six…
Encouraged by the acceptance of the brand in the Nigerian market, Savanna Cider, a South African brand of apple…
Hasbro consolidates most of its global media with OMD
Hasbro is set to consolidate the majority of its global media-buying and -planning business with Omnicom’s OMD and…
Consumer insight aids Tecno’s market penetration,…
Perhaps with full understanding of Nigerian smartphone market, the consumer and competition, mobile phone company,…
Marketing: Panasonic targets bigger share in Nigeria,…
Multinationals in manufacturing, electronics and service industries are determined to maintain their grip and even…