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Brands & Advertising
‘Clients want more services on reduced budget’
The advertising industry is going through a challenging time. The CEO of one-year old 3TM Ideas, Steve Babaeko,…
‘APCON Ad reform – an inspiration to PR industry’
Recently, Advertising Practitioners Council of Nigeria (APCON) reformed ad practice with the objective of…
Nigeria League gets $34 million TV rights deal
The League Management Company (LMC) Limited has reached a television rights deal worth $34 million with South…
The changing face of public relations
The general consensus is that public relations services include the standard offerings of drafting media releases,…
Branding: Who is taking FIFA ranking seriously?
Some football loving Nigerians have received the International Football Federation Association (FIFA) latest…
Global digital advertising to hit 20% of Ad budgets
GroupM, the New York-based world’s largest advertising media company, has predicted that global ad spending in…
EY Africa leadership team on brand strategy for next…
The leadership of EY, which recently changed its name from Ernst and Young in line with the firm’s global vision…
2015 digitalisation deadline: How prepared is Nigerian…
One of the highlights last year in the broadcast sub-sector of the Nigerian media was the Federal Government’s…
Close Up seeks deeper bond with N2bn customer promo
Close Up, a major Nigerian toothpaste brand, has announced a consumer promo to show appreciation for their…
Guinness rolls out another exciting ad campaign
Guinness Nigeria has launched a distinctively exciting campaign as part of the ‘Made of More’ proposition. By this…
‘Companies should not look at CSR as a cost’
There is varied understanding and application of corporate social responsibility (CSR), especially among…
Survival strategy: Ad agencies plot launch of…
In May 2009, this Media Business page predicted that Below-the-Line (BTL), one of the marketing strategies through…