Anthony Obisike: E-commerce changed the face of my business

Anthony Nwachukwu Obisike is the CEO of Godson Trust Fidelity Limited, specialising in sales of games and consoles.

The business of gaming is booming in Nigeria with consoles creating opportunity for entrepreneurs. Consoles are defined as electronic devices used for playing computer games on television screen.

Anthony started his business in 2015. Anthony told Start-Up Digest that he had grown four-fold since then through hard work, perseverance, proper planning and trust in God.

He said he was motivated to go into the business owing to the potential in the gaming and e-commerce. He likewise said his brother, who introduced him into the enterprise, motivated him to think of the potential in gaming and he learnt early how to use e-commerce to market his products.

According to him, the e-commerce industry had created an advantage to his business, which was why he was able to make financial leap from N1 million in 2015 to N5 million today.

“This business requires a lot of money. If I can source more money, my business will grow beyond imagination,” he said.

“E-commerce has given opportunity to make a lot of profit. Despite the economic state of the country, Konga, Jumia and online platforms have given us the opportunity to make it bigger, and there is no doubt about this,” he stated.

“Anything placed online will sell well. I am happy and making it well in my business and I am grateful to God,” Anthony said.

He added that he left his former business for games and consoles because there was more profit and opportunity in the current business.

He, however, acknowledged that gaming business was seasonal.

“When children are home, that is during holidays, they buy games,” he said.

Speaking about his long term plans, he said he would like to expand his business, get more workers and create more wealth for Nigerians.

With just two workers now, Anthony hopes to make gaming business an attraction for many Nigerians.

He told Start-up Digest that one key challenge facing him was possible rejection and return of products that had already been sold.

“If you have five orders and they have been shipped already and commission deducted, three of the products can be returned to you. The customers can just tell you that they don’t need them,” he said.

“Money is another challenge for me and I do not know how to get loans from banks. The problem of getting loans scares me. I want to source capital to expand my business but getting it is always a challenge,” he said, urging a reduction in interest rate to enable small businesses and start-ups to thrive.

She said the traffic situation and poor state of roads in Lagos were hitting hard on many businesses in the state.

According to him, buyers found it hard to come to his base because of heavy traffic situation.

He, however, admitted that e-commerce had bridged this gap.

He advised young Nigerians to see beyond poverty and appreciate the positive side of life by getting something to do.

“Learn handwork or check what is trending and key into it, get involved in it,” he admonished.

“There are so many things to do. If you have an idea, you can sell it or partner with someone if capital is a limit to you starting the business,” he stated.

Angel James