Cointreau, Irabor set aside €20,000 to support creative entrepreneurs

In a bid to encourage young women with creative business projects in Nigeria to thrive, Cointreau has partnered Betty Irabor, founder of Genevieve Magazine, to launch the Cointreau Creative Crew in Nigeria.

With this project, the woman with the best business project will be granted €20,000.
Cointreau Creative Crew is a worldwide philanthropic programme curated by Laetitia Casta,  its creative director. It is aimed at developing women’s freedom and expression, while encouraging them to strive to make their dreams a reality.

This gesture by these partners is to be achieved through the global Cointreau Creative Crew campaign, which encourages individuals to ‘dream, dare, create’.
It was launched last year in the UK and will give an entrepreneur a chance to receive a grant of€20,000 to pursue their creative project. Although the campaign is primarily targeted at women, it is also open to men.

Alfred Cointreau, heritage manager and great grandson (sixth generation of the family) of Founder Edouard Cointreau, said: “Edouard strived to create Cointreau for women when it was rare for them to have jobs, and when they could not vote.  It is for this reason that Cointreau sought to partner with Betty Irabor to be at the helm of the Cointreau Creative Crew in Nigeria as the creative curator, as she is the embodiment of the Cointreau brand philosophy and lifestyle.”
The Cointreau Creative Crew consists of a grand jury and committee collectively headed by Betty Irabor.
Also on the grand jury are Lami Tumaka (deputy director of NIMASA) and Barbara Lawrence (CEO of Insolitus Nigeria).
Antoinette Drumm, zone director for Africa and Med ME, Rémy Cointreau Group of companies, said, “We are pleased to partner with Betty Irabor as the creative curator of the Cointreau Creative Crew. It’s very exciting to launch the initiative in Nigeria as the global campaign has only launched in the UK with LaetitiaCasta.”
During the master class which followed right after the press conference, Alfred Cointreau spoke about the rich heritage of the brand. “We are the original triple sec with a 150-year tradition behind us. The distillery was set up in 1849 and from the traditional recipe to the iconic bottle shape, nothing has changed over the years, even though we introduce limited edition packaging from time to time.”

 Ifeoma Okeke