Crescita introduces ReferMeCash for start-ups, MSMEs

With a view to driving sales for start-ups and small businesses, Crescita Strategy Partners Limited, an innovative and integrated business development consultancy in Nigeria, has in introduced a proprietary brands promotional service known as ReferMeCash.

 

ReferMeCash is a bespoke referral marketing strategy for increasing sales and revenue through the continuous promotion of a product or service by satisfied customers.

 

Nathaniel Ligbago, a business development expert and managing partner of Crescita Strategy Partners Limited, said businesses can boost their marketing and sales efforts by understanding and productively applying the “Customer’s Hierarchy of Needs” analysis in their day-to-day operations.

 

“Businesses in the retail sector such as supermarkets and specialty stores, restaurants, automotive service companies, hotels, and travel agencies, health clubs and gyms will benefit greatly from this referral marketing system,” Ligbago told Start-Up Digest.

“Significant benefits to business include but not limited to increased customer satisfaction, increased brand awareness, increased sales turnover and Increased profits,” he said.

 

To deploy this referral marketing strategy, a mini customer satisfaction survey is conducted and the findings are used in training the staff of any interested organisation on how to sensitise and introduce ReferMeCash to its  customers.

 

 “As an accredited SME consultant, our value proposition for small and medium enterprises in Nigeria and Africa is to design and deploy bespoke integrated business development solutions that will put businesses on the path of sustainable growth & profitability,” he further said.