Entrepreneurship is not for the faint-hearted – Olori Supergal

Olori Supergal is an influencer and social media brand that broadcasts news, entertainment and lifestyle. It is one of the most successful new media companies to come out of Nigeria and is owned and directed by Tosin Ajibade; a new media enthusiast, natural hair lover and convener of the New Media Conference. In an interview with Ifeoma Okeke, she speaks on her achievements as an entrepreneur and her upcoming project.

My passion for information and knowledge drew me to hosting a blog. Sometime in 2008, I would post entertainment gist and the likes to Facebook until in 2010, a friend introduced me to blogging and that was the beginning of my journey as a blogger.

While there are a number of other sources of funding the blog, more of that revenue comes from adverts.

In our little way we have a huge number of young people in our employ whose skills have in no little way reduced unemployement

The #MisfitToHero project is coined from my first ever book as a published author titled, OloriSupergal: Social misfit to Social Media Hero. The book details some of my struggles as a young business owner and my life as a regular girl to a social media maven. Following my passion despite the distractions, challenges, personal struggles and  the also a never-say-die spirit. The book talks about my entrepreneurial journey, abuse from my previous relationship, social media tips and the creation of the annual event, New Media Conference. It has only 9 chapters but packed with lessons. It is a book everyone should get.

I have organized and spoken at a countless number of trainings. With regards to the ones I have organized, of note is the annual New Media Conference – a conference which brings together thought leaders, influencers, digital agencies, bloggers, vloggers, new media enthusiasts and more to discuss the issues in the digital industry. We started this in 2015 and so far, we have done four editions in Lagos and Nairobi. The fifth edition will hold this July 2018. I have had testimonies of people getting jobs after the conference and that just gladdens my heart.

Cliche as it might sound; God is the most influential person in my life. I have mentors and people I look up to, but where their efforts and capacities reach is where God’s starts. That kind of influence cannot be rivaled.

Content creation. This is the nerve centre of my business and sometimes, putting thoughts, experiences and events to words can be a challenge. Also, getting the right team to achieve set goals can be hard. Some get it, some don’t. Patience has helped me deal with all the challenges, though.

My experience has been an interesting one; following your passion is also an interesting thing because no one knows where it will lead to.

I work every hour, I sleep when I get tired and get back to work once I am up. I spend most of my time online.

Business moguls that I admire include Mo Abudu, Tara Fela Durotoye, Ayeni Adekunle, Uche Pedro, Linda Ikeji,  Taju Adepetu, Chris Ubosi. Most of them are in the media industry.

I watch movies and TV (shows) a lot.

First, do not go into blogging and social media because of the hype or the attraction that comes with it. It’s a lot of work and dedication. My advice is never to give up, yes the challenges will come and you will fail a lot. Do not feel bad, learn from your own failures and get back into action. Entrepreneurship is not for the faint-hearted.