Etisalat and Singaporean firm launch e-commerce portal for SME sector

Nigeria’s SME-friendly telecommunications operator, Etisalat, in partnership with Singapore’s YuuZoo Corp, has unveiled a bespoke e-commerce platform, SME Arena, to facilitate the growth of Small and Medium Enterprises (SMEs) in Nigeria.

The dedicated e-commerce portal, SME Arena, developed and managed for Etisalat Nigeria by Singapore’s YuuZoo Corporation, is a social and e-commerce platform which allows small and medium-sized enterprises to converge, network, collaborate, showcase their products and interact with customers and business partners on the digital space, thereby enhancing efficiency, productivity and profit optimisation.

Through the partnership, YuuZoo gains prime access to the booming e-eommerce and social networking market in Nigeria, with a specific focus on the huge SME market.

Speaking of YuuZoo’s exciting new venture with Etisalat, YuuZoo CEO, James Sundram said, “YuuZoo is excited to be the first Singapore-based company to, in a significant way, engage in the booming Nigerian e-commerce market. We are deeply honoured that Etisalat, one of the world’s leading telecommunications operators, has chosen us to be its trusted technology and solution partner for new massive social e-commerce launch. Working with Etisalat gives us first-hand access to its huge database of 24 million subscribers. Instead of starting from scratch in a new faraway market, we can concentrate our efforts on building exciting new solutions, which Etisalat, through their massive reach, will market to Nigerian consumers. SME Arena provides an exciting new service to many Nigerians, who now can source and purchase a wide array of products online at their convenience.”

Aso speaking at the launch in Lagos, Matthew Willsher, CEO of Etisalat Nigeria, described the SME Arena as a convergence of social experience and e-Commerce.
His words, “At Etisalat Nigeria, we pride ourselves as the most SME-friendly telecommunications company in Nigeria. Our commitment to the development and growth of small and growing businesses in Nigeria led us to create several platforms that enable budding entrepreneurs to strive. The market place is an Arena of sorts, and in today’s world, trade goes on at a fast pace. This is why we strongly believe that a platform such as the SME Arena is important in the improvement and growth of small and growing businesses.”

John Salau