Improved packaging, distribution system top Leogroup’s re-organisation agenda

Leogroup Industries Limited is reorganising its open-market activities with a view to becoming more customer focused. In order to achieve this, the firm is currently working to improve product quality, packaging techniques and customer engagement, while eliminating all distribution chain obstacles.

Leogroup Industries Limited is a group of three manufacturing companies – Leoplast, Leosmart and Rasa Industries Limited. Leoplast Industries Limited manufactures plastic chairs, bowls, tables, coolers, among others, while Leosmart produces ball pens such as Leo Achiever and Leo Smart. On the other hand, Rasa Industries Limited, located in Kano, manufactures fruit beverages such as Smart Fruit Drink for children, C’est Bon table water, 2C Fruit Drink, among others.

“We will ensure we do not have many agents in one area,’’ said Manoj Dadlani, managing director, Rasa, who represented Rohit Daswani, CEO, during a distribution forum held last Thursday in Lagos.

“What you will see in the next six months are new formats and new packaging. We are determined to increase positive perception of our products through better packaging techniques,’’ he said.

“We are growing and are becoming more customer-oriented. We want to tell our distributors, ‘look we are listening to you, we want to support you and want to work together in a way that works for both of us,’’ he enthused, in an interview with Real Sector Watch.

Dadlani said his team would pay visits to the customers in September to hear their voices and know their problems, adding that customers who needed credit facilities could apply on one-on-one basis, stressing that the group was still studying new products and was always in the business of being different from others, as the management always took complaints seriously and would always follow it up to the latter.

“It is really about conversation. If the customer is saying, ‘I need support,’ we will offer them the support,’’ he said.

In his submission, Afolabi Fadairo, promotional manager, Leogroup, said the group was poised to always tell customers of goings in the company, announcing that the group would begin a road-show on July 8, to help improve public awareness of the group’s products.

Odinaka Anudu