Jumia targets growth of Nigeria’s tech startups

Jumia, one of Nigeria’s largest e-commerce platforms has launched an entrepreneurship competition targeting start-ups and new businesses who focused on developing a unique digital application, smart solution or much needed service that will help to solve tangible consumer or business problems Nigeria.

The Jumia ‘Super Startup Campaign’ competition will create an opportunity for young entrepreneurs to win N1million to invest in and grow their business.

In a statement made available to BusinessDay, Jumia said its Super Startup week which kicked off on Monday, 18 September will have live online tech talks from Shola Akinlade, CEO of Paystack who will be speaking on ‘Starting a business in Nigeria- The Story of Paystack’, Yemi Bademosi, founder of Microtraction who will be discussing ‘Getting Funding For Your Start-up’ and Maya Horgan-Famodu, founder of Ingressive who will be speaking on ‘The Nigerian Start-up Ecosystem’ on its website, Jumia.com.ng.

During the second week of the campaign, Sacha Poignonnec, Co-CEO of Jumia Group will be speaking about The Jumia Story: From Startup to Hypergrowth, on Monda. Bili Sule, VP of Growth Marketing, Jumia Nigeria will share insights on how business savvy Nigerians can make money by leveraging Jumia’s Entrepreneur Empowerment Program.

“Entrepreneurs with great ideas or new businesses can pitch their ideas via social media for a chance to secure the N1 million in business funding. To enter, simply post a 60 second video explaining your business on social media with the hashtags #JumiaSuperStartup and #GrowYourHustle. Interested participants can visit www.jumia.com.ng/super-startup,” the company stated.

Juliet Anammah, CEO of Jumia Nigeria stated that “Nigeria is a country of promise, and we are optimistic that through the startup space, we will always be to help fulfill this promise by developing unique solutions for our ecosystem. We believe that the entrepreneurship challenge is a key element of this and certainly exemplifies the impact of Jumia’s efforts to foster entrepreneurship among our next generation of business leaders.”

Anammah added that; “Our main goal is to boost African entrepreneurship by enabling young and smart entrepreneurs to kick off with their own projects. The key for us is to give full and adapted support to young talents, from funding to mentorship from experienced entrepreneurs.”

Jumoke Akiyode Lawanson