LCCI, Facebook deepen capacity of start-ups on digital marketing
The Lagos Chamber of Commerce and Industry (LCCI) and Facebook, a global online social media and networking giant, have partnered to deepen the capacity of small business owners on digital marketing.
The purpose of the training was to teach SMEs ways to market their products using various online platforms.
“We are in a digital age and we need to catch up with the trend in the business world and that is why LCCI has deemed it fit to partner with Facebook, an international brand to help equip SMEs with the latest trends in technology and are up-to-date using digital marketing to enhance their business performance,” said Segun Alabi, corporate communications manager, LCCI.
According to experts, digital marketing extends beyond internet market, as it includes channels that do not require the use of internet. It includes mobile phones, social media marketing, search engine marketing, and display advertising.
Experts add that digital marketing requires a new approach to marketing and understanding of customer behaviour.
Lisa Peters, regional sales manager, RCN document solutions Limited, said “the training is a real eye opener for us on how to use the online platform to market our products.”
“We have learnt that buying followers on various platforms would not help our businesses but building followers that have interest in our products would help grow the business,” said Peters.
Josephine Okojie