Mega City Fair 2018 to create market hub for start-ups, SMEs

Small and medium enterprises (SMEs) and start-ups in Lagos have been asked to tap into the opportunities provided by the forthcoming Megacity Fair 2018 to create a market hub for their businesses to thrive as well as boost the bottom-line (profits) through sales at the fair.

The trade fair, which is currently in its second edition, will take place at the Festival Mall Arena / Carpark, Festac Town and aims to bring together start-ups and SMEs closer to a ready-made market that the fair environment provides, based on the facilities available. Vendors at the fair will benefit from the market traffic the presence of Shoprite, Golden Tulip and Festival Mall provides.

Ifeoma Nora Emenani, event coordinator, in a statement, said the fair aims to create a market hub for SMEs, adding that Mega City fair is about bringing the market to the buyers. She said the fair will hold on Saturday 5th and Sunday 6th May, at Festival mall, beside Shoprite Festac town Lagos.

“The trade fair brings together corporate organisations, brands, government functionaries, captain of Industries, entrepreneurs, NGOs, celebrities, diplomats and media executives under a colourful ambience for an irresistible day of discounted sales, music, comedy, presentations, wine and dine with soulful music”.

She opined that the local trade fair is expected to bring visitors, including local and international buyers, together and assured that vendors are willing to sell their goods at a discounted rate. “In addition to this unfettered access to end buyers, vendors will have the opportunity to meet with key industry players.

“It’s an opportunity to network, mingle, get new ideas, and open new opportunities. The fair is open to business vendors in fashion, household, books, kiddies, and cosmetics and Hair,” she stated.

Nkonye Egonu, branch manager, Diamond Bank, said the bank is partnering with the organiser based on the conviction that it will create market for local vendors within the host community and boost SMEs market penetration.

Ada Obiorah, marketing manager, Jordana USA, a cosmetics manufacturer that represents L.A Pride USA, the main sponsor of the fair, said the American company believes in the Nigeria market, hence the support given to the fair in the last two years.

SEYI JOHN SALAU