Momoh urges SMEs to tap $50bn opportunity in broadcast industry

John Momoh, founder and chief executive officer of Channels Television, has called on owners of micro, small and medium enterprises (MSMEs) in the country to tap into the enormous opportunities in Nigeria’s $50 billion broadcast industry.
Momoh, made this assertion on Wednesday during his keynote address at Fate Foundation’s second annual alumni conference held in Lagos.
He noted that the industry presents great opportunities for SMEs as consumers not only watch television, but also access content through mobile.
According to the media mogul, small businesses can provide services within the broadcast industry and continue to profitably grow in their targeted market.
Momoh urged entrepreneurs to focus on strategic partnerships, build trust, leverage on social media and innovations to scale up economic growth.
He said MSMEs can play an important role in the economy in terms of their contribution to national output and employment.
Momoh called on entrepreneurs to ensure integrity in service delivery, while stating how it helped in growing his organisation when he started his business.
He hinted that Channels Tv is making efforts to build a formidable online brand across different genres, adding that his organisation is working to enhance its linear channel offering, accelerate the expansion of multi-platform services and explore new business opportunities at pace.
Fola Adeola, founder, Fate Foundation, said the mission of the foundation is to foster wealth creation by promoting business and entrepreneurial development among Nigerians.
Adenike Adeyemi, executive director, Fate Foundation said participants benefit from line-up of experienced entrepreneurial leaders and industry experts who will be speaking at the conference. This year’s syndicate sessions focused on access to markets, brand management, agribusiness and sustainability.

Josephine Okojie