Why OK Foods introduced Pure Bliss premium milk

OK Foods has launched Pure Bliss Premium Milk Cookies.
This is the third launch in Pure Bliss series. In 2016, OK Foods launched Pure Bliss Milk Cream Wafers and Pure Bliss Rich Cocoa biscuits, which, according to the company, have gained market traction and consumer acceptance.
The new product is available in 75g pack.
OK Foods said the decision to launch Pre Bliss milk arose from the yearning of Nigerians, especially the youth, for a rich milk cookie experience.
The event took place in Ikeja, Lagos, with the theme, ‘Light up your day’ .
Speaking at the launch, Olaitan Osunbunmi, brand manager in charge of biscuits at OK Foods, said Pure Bliss premium milk was produced with the needs of Nigerians in mind.
Osunbunmi said beyond the rich milk experience that the product offers, the brand is a companion that lights up the day and gives comfort that Nigerians seek as they go through their daily hustle.
Ashwin Prabhu, category head (biscuits & confectionery), OK Foods, unveiled the marketing support plans to be put in place to ensure that the product becomes a winner that consistently adds delight to the lives of all Nigerians. Prabhu said that OK Foods is proud to be the pioneer in making premium biscuits that is on par with premium international offerings in the category.
Pure Bliss Premium Milk Cookies will be manufactured in the company’s facility at Lagos.
“Consumers should watch out as Pure Bliss embarks on its exciting journey of adding a spark of happiness in their lives anywhere anytime & every day,” said the company.

ODINAKA ANUDU