‘I started with nothing, but I now have my own factory four months after’

Nkechi Agbeze is the managing director of Nelethels Services Limited. A graduate of chemical engineering from the University of Port Harcourt, Agbeze started manufacturing of Lyone Paint in January this year with a determination to take a large share of the market. In this interview, she tells ODINAKA ANUDU how she is gradually stamping her feet on the industry. 

What inspired you to go into paint manufacture?

I’ve always wanted to run a business that is related to Chemical Engineering right from my second year at the university. While working with an engineering firm in Port Harcourt, I used my spare time to research on all sorts of manufacturing businesses, ranging from water, waste management, toilet /serviette and diapers but I never considered paint manufacturing as I thought it was very capital intensive.

However, one of my brothers kept on insisting I try paint production. I did my research, went for some trainings and here am I doing it and enjoying it.

I started my business in January 2016 but I got my first contract in March 2016.

What are some of the challenges you have faced so far?

Initially, my challenge was getting people to believe the product is of good quality. So, most of my initial clients were friends and family.

I overcame by dropping off samples for testing and usually I was called back after they tested the sample. People also had a problem with the price as I ensured I always maintained my quality. Now I get called to do contracts in different states.

What was your initial start-up capital and how would you say your business has grown since starting?

I started with nothing. Just the drive to succeed…My first client paid the entire sum upfront while I used a friend’s mixer for production and, now, business is better and I have my own factory.

What are your plans in five years’ time?

I look forward to being a household name in Nigeria. I also want to have presence in other African countries.

Are you looking at partnership in the nearest future?

I would consider it.

Consumer purchasing power has declined owing to Nigeria’s economic downturn. How has this impacted your business?

Business got slower as prices of raw materials went up, thereby affecting the cost of our products. We had to introduce an economy brand while still maintaining our normal premium brand, making our products available to all. The economy brand is good but with a lesser coverage.

How big is the paint market?

The paint market is massive! There’s paint for every class and there are different kinds of paint. So there’s still room for more people to venture into the business.

How do you think the government can address some of the challenges you raised?

Naturally, I don’t expect much from the government, but I suggest they encourage people to patronise Nigerian made goods as some of us are really good at what we do. I know because I am.

What advice would you give your younger self?

Have a goal, start early, be focused irrespective of the challenges, be fearless and tough. Just keep pushing no matter what happens.