40% buyer-interest in Ambassador Heights resonates Nigerians’ investment appetite
The marketing campaign launched about five months ago by Movenpick Ambassador Hotel to woo home buyers to its new Ambassador Heights Accra has seen unparalleled demand for the 18 city homes in the estate fondly described as ‘luxury personified’, with Nigerians securing 40 percent buyer-interest in the 21st century development sited in Ghana’s most coveted location.
Running shoulder-to-shoulder with Ghanaians at 40 percent apiece demand (only 20 percent coming from international clients), Nigerians have demonstrated burning investment appetite and high taste for luxury in a development which the developer says serves as a haven for the family-minded couple and fun-seeking bachelor.
With the encouraging demand from Nigeria, the developer says the country is their next focus, noting that “Nigerian property market has great growth potential and huge opportunities for investment”.
Robert Davis, sales manager, Ambassador Heights, who disclosed this to a select group of journalists in Lagos, informed that Ambassador Heights would deliver world-class design and build quality, adding that with its modern glass facades, manicured private gardens, and beautiful interiors complete with luxury finishes, fittings and appliances, it would complement an unrivalled ownership experience.
“It is designed to be an urban sanctuary within the city for a privileged few, offering immediate access to all of Accra – from the vibrant central business district to the sprawling seashore. Merely minutes away from the Arts Centre, the National Museum, and directly opposite the National Theatre, there is no shortage of local culture and entertainment to cater to those with a discerning urban lifestyle,” he said.
By virtue of its location, Davis described Ambassador Heights as a 5-star mixed-use development in which the hotel and the commercial space have been fully completed, assuring that buying into this development even as an investment makes much economic sense.
“Accra is the nerve centre of ‘New Ghana’ and all it stands for where the young middle class are witnessing a renaissance in attitude. There is an awakening to entrepreneurship and a consciousness towards art and luxury, where comfort is a major factor in every lifestyle choice,” he said, noting that the property market in Ghana is appreciating at approximately 10 percent per annum with high annual rental yield.
According to him, there is no better statement than living in this Accra’s premier downtown address, explaining that it is one steeped in history with a clear view to the future and a distinct feel of a refined luxury lifestyle.
For those who would like to have this luxury experience, $25,000 commitment is required to be followed by a 20 percent of the value of the property as an initial deposit and it is expected after 18 months of construction timeline, the development would be ready by mid 2015.
By: Chuka Uroko