Adron Homes excites property buyers, partners Samsung on free smartphones
Amid the lull in the Nigerian property market which reflects the state of the economy, Adron Homes, a foremost real estate investment firm, has brought excitement into the market, offering buyers the opportunity to own any of the newest models (X9, J4+, J6) of Samsung smart-phones.
Recently, the company, in commemoration of Nigeria’s 58th independence anniversary, unveiled its Independence Day Promo in collaboration with Samsung, intent on giving out 58, 000 Samsung smart-phones as their own way of adding value to the lives of Nigerians.
The promo provides opportunity for property buyers to own any of the newest models (X9, J4+, J6) of Samsung smart-phone by subscribing to, at least, a plot of land in any of the Adron Homes estates in Abuja, Lagos, Ogun, Oyo, and Nasarawa states.
“The Adron-Samsung collaboration of giving out 58, 000 mobile phones is intended to demonstrate the Adron philosophy of making the incredible affordable”, Adetola Emmanuel-King, the group managing director (GMD) of Adron Homes, explained to the media in Lagos recently.
He also explained that the choice of Samsung brand was necessitated by a shared spirit and philosophy that naturally bind both brands. “High quality products and services typically rendered by Adron Homes and Samsung are comparatively cheap and affordable to the masses in a system where such products are usually for the rich upper class,” he said.
Emmanuel-King disclosed that the company invested heavily in the provision of modern infrastructure for the benefit of thousands of landlords and residents of its estates, and also for the host communities.
“At Adron Homes, we believe that independence should symbolize strong values that reawaken the spirit of national unity and patriotism in the minds of the younger generations for whom the future awaits to take baton of leadership to posterity,” he said.
Speaking on the implication of the promo to Nigeria, Emmanuel-King said government cannot be the sole providers of basic necessities of life, especially housing, hence the partnership with Samsung to jointly address the issue of home ownership in the country.
“No country has attained greatness but one whose physical and socio-economic advancement has been a function of multifaceted synergy. Our country has realized this much; the concept and practice of public-private partnership now permeates virtually all the sectors of our nation, as it is now common to find government and private organisations jointly investing in infrastructure provision,” he noted.
Olumide Ojo, head, business development, technology and mobile, Samsung Electronics West Africa, revealed that Samsung identified with Adron Homes because of their strong belief that corporate organisations have to collaborate to develop Nigeria.
Private organizations, he advised, should independently invest in social welfare of the citizens and their host communities. “Samsung is a global brand, but in every country or region we go to, we like to be local so that the people can understand that this brand is not only for the high class. As a global brand, we like to encourage indigenous brands and businesses,” he assured.
Chuka Uroko