Buyer-interest lifts Haven Homes’ off-plan strategy at Richmond Gate

The success of Haven Homes’ off-plan strategy at its new Richmond Gate resulting from soaring buyer-interest is, apparently, a contradiction of market watchers’ estimated 30 percent vacancy rate at the upper end of the housing market.

The high demand that greeted Richmond Gate, an upscale development comprising 50 units of four-bedroom homes, at off-plan stage, is a testimonial to the fact that demand for real estate is a function of location, quality finishing, and affordability in that order.

Haven Homes prides itself as a promoter and developer of exquisite lifestyle homes, which is why though the property market appears saturated with varying high-end products looking for buyers, the company is afloat, securing two-year off-plan commitments from prospective buyers who would have to wait to get delivery of their homes.

In a statement in Lagos, Haven Homes disclosed the remarkable feat it achieved with the Richmond Gate project located at Alma Beach in the Lekki Peninsula, stressing that the estate is in a prime location between the Third Round-about and the new Oando Filling station along the Lekki-Epe Expressway.

Celebrating this achievement, Tayo Sonuga, the company’s MD/CEO, said, “We are deeply humbled by the soaring demand for our houses which have become very appealing among the celebrity class; but it does not come to us as surprise, because the pattern has been building up over the years with our home brand.”

He further said, “To have celebrities queuing up for our products is absolutely humbling and remarkable,” reasoning that Haven Homes brand could be compared to some auto brands for which many prospective buyers all over the world wait several years to get delivery of.

The company’s appealing brand has enabled it to grow tremendous goodwill to consistently roll out units of off-plan on several projects over the years. The difference this time is that whilst previous developments were on smaller scale, Richmond Gate, comprising 50 units of four-bedroom homes built in two phases, is of a higher scale.

On how they intended to cope with the challenges of delivery target without compromising on quality, Sonuga said: “That’s not a problem at all; we will meet every request at the time we promised. However, being signature homes, we do not hurry through our projects but we can expand our scope of operations to cope with increased demand. In any case, our houses are worth waiting for because we always aim to satisfy our homeowners.”