Delivering profitability in real estate projects in a challenging economy

When an economy is challenging and the real estate market becomes volatile, uncertain, and competitive, it is only instructive for developers to engage rapidly changing market conditions, competitive pressures, shifting client demands and expectations, to deliver creative solutions that are valuable to consumers and yet achieve their business objectives of sustainable profit.

Some market operators believe there’s real opportunity for those who understand how to identify and uncover the opportunities that exist, believing that people must continue to live in homes while many are on the look-out for good value properties to invest in as owner-occupiers and, in some cases, as investment to retain their value against inflation.

Corporate organisations too will continue to rent good quality properties and though businesses may shrink, those who remain will expand and some rapidly. New businesses will become more profitable, as they get more conservative.

In spite of the volatile, uncertain, challenging and ambiguous nature of the market at the moment, some players remain optimistic and one of such optimists is Fine and Country, a relatively new entrant into the Nigerian real estate marketing and advisory space that has etched its name in gold with great and successful deals.

In collaboration with the Institute of Real Estate Excellence (IREE), the company will be holding a mid-year Training and Conference specifically designed for real estate developers, investors and brokers. This is coming on the heels of the success it recorded with the Refined Investor Series which it organised in November 2015.

Themed ‘Intelligent Real Estate Marketing for Developments’, the upcoming programme is targeted at developers, real estate investors, brokers, and professionals and is intended to provide indepth case-studies, practical approach to product, positioning, pricing and profitability for real estate developments.

The programme, already slated June 9, 2016, will have a faculty of well seasoned marketing, branding and legal experts. Some of its highlights are understanding the core principles and process of strategic marketing, learning about intelligent real estate marketing: a marketing case study of global & local real estate projects with a focus on premium residential, commercial and mixed use developments.

Other highlights of the programme are to develop a practical model for deciding what to build and what sells in an emerging market; learn about creating a winning project experience; develop a system for positioning developments for profitability; learn effective strategies for identifying your ideal target market and qualifying your clients; investigate creative funding & pricing strategies for sustainable profits; explore effective digital marketing in real estate; understand the role of legal documentation in real estate marketing and customer engagement, and learn the importance of structuring and negotiating contracts for profitability.

Fine and Country is a premium advisory and marketing real estate brand to the leading developers in Nigeria and globally, and has garnered knowledge and experience over the years and understands the need for real estate developers to create massive impact and high profitability in an emerging market such as Nigeria.

CHUKA UROKO