Knightstone raises hope for tenants on rent-to-own scheme, unveils new identity

Knightstone Properties Limited, a construction and real estate company formerly known as Adaksa Nigeria Limited, says plans are at an advanced stage for it to implement a Rent-To-Own scheme where home buyers will have the opportunity of moving into their properties with payment structured as rent.

The company, which has been actively involved in property development since 2003 has a large portfolio of  properties and land for sale in various estates and locations namely Ibeju Lekki , Ajah Shapatti, VGC, Ikeja GRA, all in Lagos;  Bwari  and Kuje in Abuja. These comprise terrace apartments, 4-bedroom semi-detached duplexes, 3-bedroom apartments and 3-bedroom terrace apartments.

Menzi Iwedi, the company’s branding and communications manager who gave these hints in a statement in Lagos, also revealed that “the company’s houses are available on very flexible payment plans structured over four years while buyers can take possession with 60 percent down payment.

Iwedi also informed that the company has perfected plans to formally unveil its new brand identity and brand ambassador in Lagos tomorrow in a ceremony that expects leading stakeholders, entrepreneurs and investors in the nation’s property landscape.

“The evolution and rebranding process from Adaksa Nigeria Limited to Knightstone Properties Limited is a culmination of experiences garnered by the company in its 12 years of operations in the Nigerian market. It is also an expedient and strategic move to reposition the company’s products and services, in line with fresh challenges in the nation’s dynamic property market”, Iwedi said.

She explained that the company’s logo has been given a fresh appeal to reflect the creativity and dynamism in Nigeria’s property market, while the name change represents nobility (Knight) and bedrock (Stone).It also represents a strategic reawakening to the company’s present strengths and determination to play stronger and more dynamic roles in the market in the near future.

“We are indeed proud to unveil this new corporate identity as part of the ongoing evolution of our company’s brand. As a business, we have grown tremendously in 12 years and we felt this kind of brighter presentation of our logo underscores our transformation process, just as our new unique products effectively state our resolve to continue to play big in the industry”, she said.

The event will feature a lecture on ‘Private Sector: Bridging the Housing  Gap in Nigeria’, to be delivered by Dele Martins, group managing director, HFP Limited. Another highlight will be the unveiling of the company’s Brand Ambassador whose face will adorn diverse promotional platforms for the company’s various product offerings.

CHUKA UROKO