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Brands & Advertising
Marketing book: Kola Oyeyemi empowers marketers on brand…
A new book, ‘Kill or Get killed, The Marketing Killer Instinct,’ by Kola Oyeyemi, a general manager at MTN Nigeria,…
Compass Consulting extends footprints of US-based…
Compass Consulting, a business developer firm, has entered into partnership with McBride Research Laboratories, an…
Capri-Sonne gives away N1m gifts in ‘Collect the Fun’…
In an effort to reinforce its leadership of the fruit juice market for children, Capri-Sonne, the fruit juice…
Search for 7th edition of IIDA heroes intensifies
The search for would-be heroes of the seventh edition of the Indomie Independence Day Awards (IIDA) is currently…
Communication practitioners hit back at Maku over…
Communication practitioners have differed with Labaran Maku, minister of information, on his statement recently…
Digital global ad spend may rise to $545bn by 2014
Increased expenditure on digital and mobile marketing this year may lead to astronomical rise in global advertising…
Several competing seasoning brands, one market
Food seasoning is a common denominator of every kitchen throughout the world. There is hardly any kitchen, whether…
Marketing agency hits town with consumer-engagement…
Brands and their consumers can now interact at different levels of engagement as Towncriers Limited, an…
MultiChoice promises more premium content at Ibadan…
Subscribers to the services of leading pay-TV provider, MultiChoice, have been assured of continuous access to…
Time Warner rejects $80bn take-over bid by Fox
US media giant Time Warner has rejected an initial take-over approach from rival 21st Century Fox estimated at $80…
Myer stirs market with 8 fruit variants
Myer Industries Limited, a fast growing producer of fruit drinks in Kano, Northern Nigeria, has introduced Myer…
AAAN new president promises more engagement with public…
The CEO of TBWA/Concepts Nigeria, Kelechi Nwosu, who was last weekend elected president of the 41-year-old…